About Stratiway
Consulting that works the way your business actually runs.
Stratiway partners closely with your team from first conversation through delivery, turning strategy into decisions you can act on right away — practical, focused, and shaped around how your business actually operates.
Why we exist
Most businesses don't need more strategy. They need someone who'll help them execute it.
Most consultancies are built to sell hours, not outcomes — long engagements, layered teams, and a report at the end of it. Stratiway exists to close a different gap: the one between having a strategy and actually executing it. We bring senior-level thinking, scoped to the problem you actually have, and stay involved until it's working, not just written down.
How we work
Our approach, in four steps.
Understand the business as it actually runs
Before recommending anything, we spend time understanding how decisions really get made, where work actually slows down, and what "good" looks like for your business specifically.
Prioritize ruthlessly
We'd rather hand you three priorities you'll actually execute than thirty you won't. Every recommendation is weighed against effort, impact, and what your team can realistically carry.
Build alongside your team, not around it
We work embedded with the people who'll own the outcome after we're gone — not in isolation, and not as a replacement for your own judgment.
Leave you with something that lasts
Every engagement ends with a plan, a process, or a system your team can keep running without us — that's how we measure whether the work actually landed.
How we work with you
Built to work anywhere, without losing the personal touch.
We work in person when it adds value and remotely when it doesn't — over video, structured documentation, and regular check-ins. What doesn't change is the level of attention: a small number of engagements at any time, so every client gets senior-level focus, not a junior team running on autopilot.
Leadership
The people you'd be working with.
William Martin
Managing Partner
Most consultants tell you what should change. William spent the better part of two decades inside Google actually doing it — running the operations behind global business units, finding $80 million in savings without slowing anything down, and taking on the teams nobody else wanted to fix. He's been recognized as one of Google's top managers and coaches for turning underperformance into some of the best results in the region, three quarters running. He brings that same instinct — diagnose fast, act carefully, measure everything — to every business Stratiway advises.
Alvin Martin
Co-Founder & Senior Partner
Alvin has spent nearly two decades turning strategy into systems that actually ship — leading digital transformation and delivery for insurance, banking, and telecom businesses across Asia-Pacific, most recently running a multi-million-dollar automation portfolio and the teams behind it. He's the person clients call in when a plan needs to survive contact with legacy systems, tight timelines, and CXOs who want proof, not slides. That's the discipline he brings to Stratiway's technology and AI engagements — practical, accountable, and built to hold up in production.
We'd rather be judged by what's still working a year later than how good the deck looked on day one.Stratiway — On what counts as done